Ep06 Marketing in a Pandemic

Getting the word out ... without being a dirtbag

As the pandemic continues to affect businesses around the world, we need to keep getting the word out about what we do. But it's easy to alienate our audiences ... or just get tuned out in all the noise.

In this episode, Torill Wilhelmsen from Slow Business Adventure and Sonia Simone from Remarkable Communication talk about:

• Avoiding making yourself the victim in your messaging (even when you're having a tough time)

• How to connect with clients and customers when they're wildly distracted

• The messages to avoid right now ... and the ones to embrace

• Why this is a great time to focus on content marketing ... and how to do it so you get results

Today's sponsor is HeatherThorkelson.com. Thanks, Heather!

Hosts for this episode:

• Sonia Simone

• Torill Wilhelmsen

Extra resources

• Sonia's Copyblogger post on using content marketing to advance customer conversion